This is our starting point. We will not advise you or recommend that you go straight to spending on advertising or to starting any digital marketing campaign until you have the fundamentals right.

First of all, you look at your overall strategy. What is your business model, what market(s) are you targeting? How are you using your resources, what are your values? How does your business differ from your competitors, and so forth?

We look at your operations and your processes very carefully. If your operation does not deliver customer value, then promotion won’t work by itself.

And finally, but of great importance is to have the financial considerations right. Are you a sustainable business? Are you generating enough cash? Do you have control over your expenses? What are your key financial indicators?

We will provide no-nonsense consultancy at the start and upon request we can help you monitor your financial performance.